We have all been there. You have a great idea, product, or service that you know people will love. But how are you going to build awareness? This has been asked an endless amount of times, and each time, we find the answer.
The truth is, there is no simple answer to marketing. Online, offline, whatever it might be, it needs to be unique.
The times are changing. So does your marketing plan. The Yellow Pages, radio advertising, newspaper advertising, and TV ads, all share the same approach. It is interruption marketing. People are sick of commercials, and being caught off guard with what you have to offer. I am not questioning whether or not this works. It does. What I am questioning is whether or not you can spend your money in a better place. From my experience this is a loud, and clear, YES!
What we have found is that people know what they want, and they know where to find it. They simply go to Google, Yahoo, or Bing and search for it. Think about how easy it is for people to find what they are looking for. The big question is, are they finding you?
We have helped people from all different industries evolve to the Internet era. We focus the majority of our time on organic search engine optimization (SEO). With people getting an ROI well over 500% it only makes sense.
So what’s the process of ranking well on search?
- Make sure your website structure is sound. Correct folder structure, and easy to navigate.
- Is your content worthy? We know what people want to see, and we know what type of content to serve the 3 types of searchers. If someone searches for “Flowers”, they are probably looking for pictures, and different types of flowers. This is considered an “informational” type of search. If they type “David’s Flowers” this would be a navigational search, and if they were to type “buy flowers online”, you guessed it! This is a transactional search. One that will convert extremely well if you know how optimize your site…for the visitor!
- Get links. No, this does not mean rewind the clock 10 years and buy a one time links package. This does mean organizing a campaign that will reward your site with consistent links month after month. The kind of links that provide value. Trusted links.
We are all sick of spam. Google continues to release updates combating low quality content, and low quality links. You need to build your site, and market your site the right way. The way that will not change over time. This is only achieved through high quality content, and trusted, valuable links.
In order to find out what we can do for you. Contact us today!
